BRANDED ALISSA QUART PDF

Branded is, if nothing else, interesting and somewhat insightful. I felt that the book's premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives Branded is an insightful look into the world of advertising to children. It explorers the lengths companies will go to get the money from this lucrative 'market'. Very disturbing and frustrating for anyone with kids. Branded : The Buying and Selling of Teenagers.

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For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo , this is the book. Quart, a former media columnist for the Independent , follows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference no joke, unfortunately to the mechanics of "peer-to-peer marketing," product placement in video games and the ever-escalating parties of the "bar mitzvah showcase. And Quart's analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brands , teen SUV ownership and the role of parents—are sharp and funny.

Her exploration of how teens internalize and express market logic—through a process of "self-branding" that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking.

The book lacks a broad cultural perspective: most interviewees are white, middle class and female, so it's difficult for Quart to generalize about how American teens and tweens as a whole use money and products to define themselves. Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously—and with empathy and anger.

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Branded: The Buying And Selling Of Teenagers

Alissa Quart born is an American nonfiction writer , critic , journalist , editor , and poet. She was an editor at large for The Atavist , an award-winning nonfiction iPad and enhanced ebook publisher; her multimedia story with Maisie Crow, "The Last Clinic" was nominated for a National Magazine Award and a Documentary Emmy in She coined the term hyperlink cinema in and popularized the term hipster sexism. She teaches as an adjunct professor at Columbia University 's Graduate School of Journalism , [3] and is a Nieman Fellowship recipient. Born to two college professors, she grew up in lower Manhattan, attending Stuyvesant High School. In she published Branded: The Buying and Selling of Teenagers [5] which illustrates and criticizes the way that corporations chase teenagers and pre-teens.

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Alissa Quart

Alissa Quart. Publisher's description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into "friendships" with young people in order to monitor what they wear, eat, listen to, and buy. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. We meet the unofficial teen "sales force" for a new girls' perfume the unpaid daughters of the company's saleswomen and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity.

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Branded: The Buying and Selling of Teenagers

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For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo , this is the book. Quart, a former media columnist for the Independent , follows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference no joke, unfortunately to the mechanics of "peer-to-peer marketing," product placement in video games and the ever-escalating parties of the "bar mitzvah showcase. And Quart's analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brands , teen SUV ownership and the role of parents—are sharp and funny. Her exploration of how teens internalize and express market logic—through a process of "self-branding" that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking. The book lacks a broad cultural perspective: most interviewees are white, middle class and female, so it's difficult for Quart to generalize about how American teens and tweens as a whole use money and products to define themselves.

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